Di Segna, CEO & Founder
Bill is the CEO and founder of CBD Living. Since founding CBD Living in 2013, Bill has dedicated his career to building a reputable brand of CBD products backed by the science of cutting-edge nanotechnology, thanks to the employment of an in-house scientist and the input of several renowned PhD scientists and university professors. A lifelong entrepreneur, Bill began his career in 1988 when he moved to Temecula, Calif. after foreseeing an impending construction boom in the area. His Demolition Concrete Company employed more than 100 talented people and became one of the most respected construction companies in the Inland Empire. After running Demolition for 18 years, Bill and his wife began a charter fishing boat company in Central America, investing in several lucrative land development projects on the side. Upon their return to California, the Di Signas purchased an established family Mexican restaurant in Arcadia, Pepper’s Cantina, which they still own and operate. In 2010, Bill became interested in the cannabis industry and purchased several medical cannabis dispensaries and cultivation sites, eventually learning more about the benefits of CBD and moving into that burgeoning industry. He lives in Corona, Calif. with his wife.